Case Study: Zedge boosts ad revenue and ARPDAU with Liftoff’s Vungle platform

How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue

Zedge, the leading phone personalization app, needed a monetization partner that could support its wide range of ad formats across a global user base of 35 million monthly active users. The company wanted a vendor with strong worldwide demand, high fill rates, and the flexibility to adjust waterfall pricing across multiple ad placements in the app.

Zedge turned to **Liftoff**’s **Vungle** platform, using its full-screen and non-full-screen ad formats, including rewarded video, interstitial video, banners, and MRECs. By collaborating on a three-tiered global monetization strategy, Zedge drove stronger international revenue performance, with 60% of Q4 2020 ad revenue coming from outside the U.S. After scaling, **Liftoff** helped improve Zedge’s ARPDAU by 5%+, while also enabling easier campaign management through the self-serve Publisher Dashboard.

Zedge

Ignas Danielius

Ad Ops Manager