Case Study: Ubisoft drives player engagement with Liftoff’s GameRefinery

How GameRefinery helped Ubisoft find the social features they needed to drive player engagement

Ubisoft wanted to enhance the social aspects of its live mid-core games to boost player engagement but needed to do so efficiently without costly, time-consuming development. They turned to GameRefinery to help identify which social features would provide the highest value.

Using GameRefinery's analysis tools, Ubisoft was able to study competitors, examine detailed feature implementations, and view in-game examples. This allowed them to identify and implement key social features with a high impact and reasonable cost. As a result, GameRefinery helped Ubisoft successfully add these features, which had a huge positive impact on player engagement without the need for multiple iterative updates.

Ubisoft

Etienne Fougerousse

Editorial Content Manager