Case Study: Green Panda Games increases ARPDAU with Liftoff Monetize In-App Bidding

Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize

Green Panda Games, a leading mobile games publisher, wanted to improve monetization across its idle and casual portfolio while reducing the time spent managing complex mediation waterfalls. The team needed a more efficient way to optimize ad inventory, run more A/B tests, and better monetize non-IDFA traffic across iOS and Android. To address this, Green Panda Games tested Liftoff’s In-App Bidding solution from Liftoff Monetize.

With guidance from Liftoff, Green Panda Games transitioned from waterfall management to Liftoff Monetize’s In-App Bidding and used it across rewarded video and full-screen interstitial placements. The results showed stronger performance than the waterfall setup, with an 8% lift in ARPDAU and 2% higher CPM for rewarded video, and a 13% lift in ARPDAU plus 6% higher CPM for full-screen interstitials. Green Panda also reported meaningful operational savings from reduced waterfall optimization work.

Green Panda Games

Danrui Wang

Digital Advertising & Monetization Analyst