Case Study: GOAT Games unlocks iOS growth and 6x organic installs with Liftoff Influence

GOAT Games unlocks the iOS market with Liftoff Influence

GOAT Games, a mobile game developer, struggled to acquire iOS users at affordable CPIs through traditional ad networks. Before working with Liftoff, they had difficulty measuring influencer campaigns, finding the right creators, and scaling their efforts efficiently across platforms.

Using Liftoff Influence, GOAT Games gained access to a large network of influencers across TikTok, Instagram, and Snapchat, with pay-per-install pricing and publisher-level optimization. Liftoff helped the company unlock iOS growth for King’s Throne: Game of Lust, achieve excellent ROAS and low CPIs, reach Top 9 in Games and #1 RPG on the App Store, and drive 6x organic growth.

Goat Games

Alex Cherpak

Senior Global UA and Marketing Lead