Case Study: Binance beats D7 ROAS goals by 30% with Liftoff Creative Studio and Cortex

Binance Beats D7 ROAS Goals by 30% in Key Markets

Binance, a leading global cryptocurrency exchange, partnered with Liftoff to acquire new users in key emerging markets amidst intensifying competition. Their challenge was to drive ROI improvements from the start of new campaigns and achieve ambitious D7 ROAS goals while keeping user acquisition costs low.

Liftoff implemented a creative strategy, designing dynamic pricing ads and versatile banners featuring bar loaders and coin carousels. These were powered by Liftoff's Cortex platform, which used neural networks for precise targeting. The solution helped Binance beat its original D7 ROAS targets by 30% in key strategic markets and achieve a 40% higher impression-to-install rate with its banner ads.

Binance

Nathaniel Wei Jie Tan

Senior Performance Marketer