Case Study: BIGO LIVE achieves 20% lower CPI and 12% higher IPM with Liftoff UGC

Bigo Live Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC Ads

BIGO LIVE, a global social live-streaming platform, needed a better way to attract high-quality users in a crowded, competitive market where many streaming apps use similar ads and privacy changes limit targeting. To improve user quality and stand out, BIGO LIVE partnered with Liftoff and used its Creative Studio UGC ad service.

Liftoff created UGC campaigns using creator-led, selfie-style videos that matched the app’s look and feel, showed off UI and features, and were adapted for local markets. The approach lowered CPI by 20%, increased average IPM by 12%, and drove more than 50K new iOS users in Q1 2024, helping BIGO LIVE scale efficiently with stronger performance.

BIGO LIVE

Zhi Yin

Ad Operations Director