Case Study: Bagelcode achieves 150% higher D7 ROAS on Windows with Liftoff

Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS

Bagelcode, a Seoul-based gaming company with more than 40 million users worldwide, wanted to expand beyond iOS and Android onto Windows while maintaining similarly high user quality. The team faced uncertainty around platform information, market size, user quality, and ad monetization availability, so they turned to Liftoff’s Vungle platform for help with user acquisition and monetization.

Liftoff’s Vungle supported Bagelcode with creative assets, publisher optimization, PMP and multi-bidder campaigns, Appstore featuring support, and Microsoft coordination to launch Club Vegas on Windows. The partnership drove more than 150% higher D7 ROAS than iOS, with D30 and D90 ROAS and retention also 200% higher, and led to geo expansion into seven countries including the UK, Canada, and Australia.

Bagelcode

Marie Kim

UA Team Lead