Case Study: Audiomack achieves 50% higher revenue per request with Liftoff Monetize

Audiomack Increases Revenue Per Request by 50% With App Open Ads

Audiomack, a leading global music streaming platform, wanted to broaden its advertiser mix and increase bidding competition for its App Open ad format to maximize revenue without disrupting the user experience. The company partnered with vendor Liftoff and its Liftoff Monetize solution to address this challenge and integrate new demand sources beyond its existing setup.

Liftoff implemented a customized solution, tailoring the ad experience with skip settings and auto-mute functionalities to ensure user-friendly ads during music playback. By integrating its demand, Liftoff helped Audiomack achieve a 50% increase in revenue per request in key markets with no negative impact on user retention or engagement.

Audiomack

Dave Edwards

Chief Revenue Officer