Case Study: Acorns increases install-to-registration rate with Liftoff

Acorns partners with Lifto and adjust; increases install-to-registration rate by 36.5%

Acorns, the mobile investing app, partnered with Liftoff and Adjust to acquire high-quality registrations and active investors across RTB exchanges. The challenge was to drive efficient user acquisition while improving post-install engagement and conversion quality.

Liftoff used Adjust attribution tracking, lookalike modeling, and machine-learning-powered optimization to target users, test creatives, and scale installs while lowering acquisition costs. The campaign delivered a 31.3% reduction in cost per registration, a 36.5% increase in install-to-registration rate, and a 2.4x increase in click-to-install rate, prompting Acorns to expand with Liftoff to iOS and increase spend.

Acorns

Sami Khan

Senior Director of Marketing