Case Study: a large eCommerce retailer achieves $340K in annual marginal profit with LiftLab's Facebook prospecting spend optimization

Uncovered $340K Annual Margin Profit

a large ecommerce retailer was challenged with identifying the optimal amount of spend for its Facebook acquisition campaigns to maximize profitability.

LiftLab designed and executed experiments that created marginal profit yield curves for the retailer's prospecting audiences. These tests revealed the advertiser could profitably increase its investment. Based on the data from LiftLab, the retailer identified an opportunity for an additional $340k in annual marginal profit and continued experimentation to find more budget opportunities.