Case Study: Pandora Jewelry LLC achieves a 9.5% revenue lift and 12.4% profit improvement with LiftLab

Pandora x LiftLab Case Study

Pandora Jewelry LLC, one of the world’s largest jewelry brands operating in 100 markets across six continents, faced the challenge of managing and optimizing large, fast-moving media investments across diverse regions. To get near real-time, actionable measurement alongside its long-term planning, Pandora engaged LiftLab, using LiftLab’s geo-test experiments and its Marketing Effectiveness System (an agile mix-model platform) to enable weekly scenario planning and short-term optimization.

LiftLab implemented fast experiments and an agile mix-model approach to provide a single source of truth, empower local teams, and optimize toward mROAS. A targeted 2% budget shift and channel reallocation (moving spend from brand to generic across Search and Shopping) guided by LiftLab led to a 9.5% revenue increase and a 12.4% profit improvement, while delivering the confidence and scalable framework Pandora needs for ongoing global activation.

Pandora Jewelry LLC

Kasper Madsen

Global Paid Media Analytics Manager