Case Study: Grifols Plasma improves donor bookings and donation results with Lifted Solutions

Grifols Plasma boosts appointment conversions 16% with Lifted Solutions

The customer, Grifols Plasma, a large pharmaceutical company, faced a complex and poorly tracked online donor journey. Their website had a difficult center locator, unclear eligibility information, and a problematic handoff to a third-party booking system, which was especially challenging on mobile and resulted in a complete loss of campaign attribution. Lifted Solutions was engaged to address these issues.

Lifted Solutions redesigned the donor experience with a mobile-first approach, rebuilding the center locator and booking flow, clarifying content, and implementing modular CMS components. The solution included robust cross-domain tracking to tie marketing campaigns directly to appointments. The results for Grifols Plasma were significant, including a 30% increase in liters of plasma donated, a 16% higher appointment conversion rate, and a 20% reduction in booking drop-offs.

Grifols Plasma