Case Study: USAFacts drives fact-based civic engagement with Lift Interactive

USAFacts boosts organic growth 897% with Lift Interactive

USAFacts, a civic initiative founded by Steve Ballmer, wanted to help U.S. citizens make informed decisions through fact-based discussions but needed to improve their website to build a larger, more engaged audience. They partnered with Lift Interactive for a comprehensive digital solution involving strategy, UX design, and development to reinvent their site and make the user experience effortless.

Lift Interactive executed a collaborative, user-focused process that included deconstructing the existing site, testing content packaging, and building a new site with an intuitive user flow and clear data presentation. The new USAFacts site, launched by Lift Interactive, achieved an 897% year-over-year growth in organic new users and was featured in national news, making a measurable impact on political discourse and winning a Webby Award.

USAFacts