Case Study: GFL Environmental achieves 90%+ employee onboarding and engagement with Lift Interactive’s acquisition onboarding campaigns

GFL Environmental boosts employee onboarding to 90% with Lift Interactive

GFL Environmental Inc., a waste disposal and infrastructure services company, needed to onboard its rapidly growing workforce and numerous acquisitions onto a new HR software platform. They partnered with Lift Interactive to implement an internal marketing and change management program to drive employee adoption.

Lift Interactive created a distinct "Get On It" campaign with a custom brand identity, design system, and messaging templates to welcome new employees via texts, emails, and contests. The solution was so effective it was expanded into a repeatable system for all future acquisitions. Lift Interactive helped GFL achieve employee onboarding and engagement rates exceeding 90%, far surpassing the original 70% login goal.

GFL Environmental Inc