Case Study: Cisco achieves 42:1 paid digital ROAS with Lift Digital Marketing

Cisco boosts partner ROAS to 42:1 with Lift Digital Marketing

The customer, Cisco, faced a significant challenge in engaging its Partner Marketing Channel. Their initial efforts to build a scalable thru-marketing program using paid search, social, display, and webinars had failed completely, generating a 0:1 return on ad spend (ROAS) and leaving half of a $200,000 budget unspent. Lift Digital Marketing was brought in to rebuild and manage this program.

Lift Digital Marketing completely overhauled the strategy, halting ineffective display ads and rebuilding campaigns with a focus on paid search, new landing pages, and curated content. The solution expanded to include a webinar program and organic social media management. This effort dramatically increased the ROAS from an initial 0:1 to a final 42:1. The program ultimately drove $80 million in opportunities for Cisco's partners against an annual program budget of $2 million.

Cisco