Case Study: Automation Anywhere boosts leads and cuts CPL with Lift Digital Marketing

Automation Anywhere cuts CPL from $1,936 to $63 with Lift Digital Marketing

Automation Anywhere, a leader in Robotic Process Automation (RPA), was facing a high cost-per-lead of over $1900 and needed to significantly increase lead volume without expanding its marketing budget. They partnered with Lift Digital Marketing to address this challenge and optimize their global campaigns.

Lift Digital Marketing implemented a comprehensive solution that included a strategic audit, content repurposing, and campaign restructuring. They developed new landing pages, refined ad copy, and ultimately launched a competitive free trial offer. This strategy dramatically reduced the cost-per-lead to just $63. Lift Digital Marketing's efforts increased Automation Anywhere's monthly lead generation from 150 to nearly 8,000, resulting in a 100x increase in new customers.

Automation Anywhere