Case Study: RealVNC doubles sales results with Lift AI

RealVNC doubles sales efficiency with Lift AI and boosts email reply rates 39%

RealVNC, a provider of remote access software, faced the challenge of prioritizing sales follow-up from its high volume of website traffic. With the majority of visitors being anonymous, their existing tools could not accurately identify which accounts had genuine buyer intent, causing the sales team to waste time on low-potential leads. To address this, they turned to the vendor Lift AI and its buyer intent scoring product to better understand visitor behavior.

Lift AI's solution involved integrating its real-time behavioral intent scoring with RealVNC's sales tools like HubSpot and Outreach. This allowed RealVNC to identify 673 high-intent accounts and target them with personalized follow-up. The results were significant, including a 216% increase in sales efficiency for individual buyers, a 208% increase for enterprise accounts, and response rate boosts of 21% for SMS and 39% for email.

RealVNC