Case Study: RealVNC cuts remarketing cost per lead by 67% and doubles lead volume with Lift AI

RealVNC cuts cost per lead by 67% with Lift AI

RealVNC, a leading remote access software company, faced the challenge of distinguishing high-intent buyers from non-buyers on its website. A large portion of their traffic consisted of existing customers and support-seekers, which led to poor-performing remarketing campaigns with low click-through rates and a high cost per lead. They partnered with Lift AI to better identify potential buyers.

Using Lift AI's machine learning to analyze visitor behavior and assign a real-time Buyer Intent Score, RealVNC built new remarketing lists focused solely on high-intent visitors. This solution from Lift AI resulted in a 67% decrease in cost per lead, a 33% increase in click-through rates, and generated 200% more leads from the same remarketing budget.

RealVNC