Case Study: Nitro achieves 522% more targeted chat visitors with Lift AI

Nitro increases chat-targeted visitors by 522% with Lift AI

Nitro, a PDF editing and signing company, sought to significantly grow its online revenue by expanding the sales coverage of its chat feature. The challenge was the high cost of providing live sales chat to all visitors due to a large volume of lower-converting traffic. They partnered with the vendor Lift AI to help optimize their approach using its visitor scoring technology integrated with LivePerson's Conversational Cloud.

Lift AI implemented a solution that used its machine learning model to score each visitor's conversion potential, segmenting them into high, medium, and low-potential audiences. High-potential visitors were routed directly to live sales agents, while automated bots handled support inquiries and qualified mid-range visitors. This strategy allowed Lift AI to increase the number of visitors targeted with chat by 522%. The high-scoring segment's conversion rate increased by 50%, the mid-range segment's more than doubled, and the low-scoring segment saw a staggering conversion growth of over 500%, contributing significantly to Nitro's overall revenue growth.

Nitro