Case Study: Formstack Achieves 88% More Pipeline with Lift AI

Intellistack increases pipeline by 88% with Lift AI

Intellistack, a software company focused on workflow automation, faced a challenge with its Drift conversational marketing implementation. They had limited chat coverage to only 6% of their website traffic to avoid overwhelming their sales team with non-productive conversations. This strategy meant they were missing significant revenue potential by not engaging with high-intent visitors across their entire site.

Lift AI implemented a machine-learning solution to analyze real-time buyer intent for every website visitor. By creating customized playbooks for different intent levels and expanding chat coverage, Lift AI helped Intellistack engage the right visitors at the right time. This solution dramatically increased site coverage from 6% to 93% and resulted in an 88% increase in pipeline revenue generated from chat within the first quarter.

Intellistack