Case Study: RealVNC achieves 67% lower cost per lead and 200% more leads with Lift AI

How RealVNC Doubled Results by Prioritizing Sales Follow-Up Based on Website Behavioral Intent Signals

RealVNC, a remote access software company, had a large volume of website traffic but struggled to tell apart potential buyers from existing customers and support-seekers. As a result, traditional remarketing methods like targeting pricing-page visitors were generating weak click-through rates and poor return on ad spend.

Lift AI helped RealVNC use real-time behavioral intent scoring to identify anonymous high-intent visitors across the entire website and build smarter remarketing lists in Google Analytics/Google Display Network. With Lift AI, RealVNC achieved a 67% decrease in cost per lead, a 33% increase in click-through rate on high-intent banner ads, and 200% more leads from the same remarketing budget.

RealVNC

Justin Wagg

VP of Marketing