Case Study: Truckstop achieves 27x ROI with Lift AI

How Lift AI Created a 3.8x ROI for Truckstop in Month 1, and a 27x ROI by Month 5

Truckstop, a supply chain management software company, needed a better way to balance live sales resources with self-serve ecommerce. Using Drift conversational marketing alone, they faced a tradeoff between engaging too many website visitors and overwhelming the sales team, or focusing too narrowly on certain pages and missing buyers elsewhere.

Lift AI helped Truckstop identify anonymous visitors showing high purchase intent based on real-time website behavior, then route those visitors into a high-intent Drift playbook for live sales engagement. With Lift AI, Truckstop generated $17,000 in incremental ARR in the first 30 days, achieved a 3.8x ROI in month 1, and reached a 27x ROI by month 5, while converting high-intent traffic at a 9.72% rate versus 3.28% for general traffic.

Truckstop

Tara Rowe

Sr Manager, Marketing Technology