Case Study: Formstack achieves 88% more pipeline with Lift AI

How Formstack Got 88% More Pipeline With Lift AI

Intellistack, a software company focused on workflow automation, was not fully capitalizing on the potential of their Drift conversational marketing platform. Their sales team was hesitant to expand chat beyond a few key pages, fearing it would lead to unproductive conversations and overwhelm their resources, leaving significant revenue potential untapped on their website.

Lift AI implemented its machine-learning model to analyze real-time buyer intent for every site visitor. This allowed Intellistack to deploy highly targeted Drift playbooks that prioritized high and medium-intent visitors for immediate sales engagement while deflecting support queries. Working with Lift AI, Intellistack increased their website chat coverage from 6% to 93% and achieved an 88% increase in pipeline revenue within the first quarter.

Intellistack

Bill Mackay

Manager, Digital Performance Marketing