Case Study: Chronus Achieves 85% of Pipeline from Anonymous Visitors with Lift AI

How Chronus Built 85% of Their Pipeline From Anonymous Visitors Their ABM Tools Couldn’t Find

Chronus, an employee development platform for mentoring and ERG software, wanted to turn more of its website traffic into pipeline but found that its ABM tools could only identify a portion of visitors. Using Drift alone created too many unqualified conversations and tied up sales resources, so Chronus needed a better way to distinguish real buyers from casual browsers.

Chronus implemented Lift AI’s buyer intent scoring to analyze every website visitor in real time and pair those scores with Drift playbooks and ABM data. Lift AI helped Chronus prioritize high-intent visitors for live sales engagement and route lower-intent traffic to automated nurturing, resulting in 85% of website pipeline coming from anonymous visitors, 11.6x higher conversion when combined with ABM tools, and up to 8.5x higher SQO conversion for the best-performing segments.

Chronus