Case Study: a global B2B software company converts website visitors to pipeline 5x more efficiently with Lift AI

How a B2B software company converted visitors to pipeline 5X more efficiently with Lift AI

Lift AI helped a large B2B software company that was receiving millions of website visitors each month but struggling to convert that traffic efficiently. The company had built hundreds of page-based Drift playbooks, which became hard to manage and often conflicted with each other, creating noise on the site and inconsistent performance.

By adding Lift AI’s buyer-intent scoring to its website and integrating it with Drift and ABM tools, the company shifted from page-based routing to an intent-based approach. Lift AI identified high-intent anonymous visitors in real time, and the resulting High Intent playbook converted to Sales Accepted Opportunities 5x more than traditional playbooks, became the company’s second-biggest pipeline source, and generated 38 SAOs from 682 net-new accounts that were not in its existing systems.