Case Study: Drift achieves 9X more pipeline with Lift AI

Drift grows pipeline 9x with Lift AI

Drift, a conversational marketing and revenue acceleration platform, faced the challenge of efficiently engaging website visitors with varying levels of purchase intent. To improve the conversion of these visitors into qualified pipeline opportunities, Drift implemented Lift AI's machine learning technology to score visitor intent in real-time.

The solution from Lift AI involved using its intent-scoring model to segment visitors into high, medium, and low intent groups. This allowed Drift to create customized playbooks, deploying live agents for high-intent visitors and automated chatbots for nurturing others. As a result, Drift customers using Lift AI achieved 9 times more conversations that converted into pipeline opportunities, with high-intent visitors converting at a rate of 11.7%. Lift AI delivered this significant measurable impact based on data from over 22 million website visitors.

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