Case Study: PointClickCare achieves a 4x increase in conversion rate with Lift AI

Combining Lift AI With Drift Delivered a 4x Increase in Conversion Rate

PointClickCare, a Toronto-based electronic health record technology company serving senior care and home health organizations, was using Drift conversational marketing to turn website visitors into leads. However, COVID-19 changed demand patterns and the company needed a more precise way to separate prospects from existing customers, improve chat experiences, and increase conversions from its website traffic.

Lift AI integrated with Drift to analyze visitor behavior in real time, score conversion potential, and route low-intent visitors to chatbots while sending high-potential visitors to live agents. The result was a 4x increase in conversions from chat to sales opportunities within 90 days, a 168% increase in qualified leads in the first month, and 45% of high-potential leads becoming sales ready.

PointClickCare

John Walker

Director Demand Marketing