Case Study: Chronus increases sales efficiency 11.6x with Lift AI

Chronus Combined 6Sense + Lift AI to Increase Sales Efficiency by 11.6x

Chronus, an employee-driven development platform for mentoring and ERG software, wanted to improve the efficiency of its sales and marketing efforts. After using 6Sense to identify in-market target accounts, Chronus saw an opportunity to better prioritize the website visitors most likely to convert, especially among anonymous traffic.

Lift AI integrated real-time buyer intent scores for individual website visitors with Chronus’ 6Sense buying stages, helping the team focus on high-intent prospects in a “bullseye” segment. Using Lift AI, Chronus increased lead-to-opportunity conversion from 3.4% to 39.3%—an 11.6x improvement—while boosting pipeline, revenue, and sales team efficiency.

Chronus