Case Study: Chronus Builds 85% of Pipeline from Anonymous Visitors with Lift AI

Chronus builds 85% of pipeline from anonymous visitors with Lift AI

Chronus, a B2B software company providing an employee-driven development platform, faced a challenge with their website revenue channel. Their existing ABM tools could only identify 27% of their site visitors, leaving 73% as anonymous and unaddressed. This made it difficult for their sales team to efficiently engage qualified buyers, as they were spending significant time on unqualified prospects. To better segment and target all visitors, Chronus implemented Lift AI's buyer intent scoring technology alongside their Drift conversational marketing platform.

The solution from Lift AI involved scoring the real-time behavior of every website visitor to predict their likelihood to convert. Chronus then used these scores in Drift to create personalized playbooks; high-intent visitors were directed to live sales, while medium-to-low intent visitors entered automated nurture streams. The results were significant, with 85% of their new pipeline coming from the previously anonymous visitors identified solely by Lift AI. This strategy also dramatically increased sales velocity, with anonymous high-intent visitors converting into sales-qualified opportunities at a rate 4x higher than identified ABM visitors.

Chronus