Case Study: Chronus achieves 11.6x higher sales efficiency with Lift AI and 6Sense

Chronus boosts sales efficiency 11.6x with Lift AI

The customer, Chronus, a provider of employee development and mentoring software, faced the challenge of maximizing the return on its 6Sense account-based marketing investment. While 6Sense identified target accounts and their buying stages, Chronus needed a better way to prioritize individual high-intent website visitors in real time, especially from the large portion of anonymous traffic. To address this, Chronus implemented the Lift AI solution.

By integrating Lift AI's real-time buyer intent scoring with its 6Sense data, Chronus could identify individuals from target accounts who were also showing high conversion intent on its website. This allowed its sales team to engage this "bullseye" segment with live chat. The solution from Lift AI dramatically increased the sales conversion rate from lead to opportunity by 11.6 times, jumping from 3.4% to 39.3%, which significantly improved pipeline generation and sales team efficiency.

Chronus