Case Study: Boomi boosts conversational AI revenue per visitor 23.4x with Lift AI

Boomi grows conversational AI revenue per visitor 23.4x with Lift AI

Boomi, a leading integration platform as a service (iPaaS) provider, faced a challenge common to B2B marketing teams: accurately identifying sales-ready buyers on their website. Their standard approach, which prioritized form fills and chat triggers on "high-intent" pages like pricing, was proven to be inefficient. The majority of their website traffic and revenue was coming from anonymous visitors who were largely invisible to their existing marketing and sales tools. To address this, Boomi turned to the vendor Lift AI and implemented its Website Buyer Probability Scores.

Lift AI's solution analyzed real-time visitor behavior to predict buyer readiness with high accuracy, even for anonymous users. This allowed Boomi to trigger chat engagements across their entire website based on behavioral probability scores rather than just specific page visits. The results were significant: Boomi grew conversational AI revenue per visitor by 23.4 times. Additionally, Lift AI revealed a 3.2x gap in conversion rates between high and low probability form fills, enabling better sales prioritization, and showed that high-probability anonymous visitors converted 1.75x better than form fills, unlocking a major new pipeline source.

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