Case Study: Boomi doubles conversion rates with Lift AI

Boomi doubles SDR conversion rates with Lift AI

Boomi, an intelligent integration and automation leader, was struggling to effectively engage its over 100,000 monthly website visitors. Its existing chat tool, Drift, used rigid decision-tree playbooks that could not adapt to the complex and varied nature of visitor behavior. A major challenge was that 77% of these visitors were anonymous, making it difficult to identify serious buyers and focus sales resources. To address this, Boomi turned to Lift AI.

Lift AI provided a solution by predicting visitor buyer intent in real-time using a machine learning model that scores website behavior. Boomi integrated these intent scores with Drift to route high-intent visitors to sales development representatives (SDRs) and lower-intent visitors to chatbots. This strategy more than doubled the SDR conversion rate to 8.72% and increased monthly pipeline by 21.74%, with 58% of the new pipeline coming from previously missed anonymous visitors.

Boomi