Case Study: Influence Mobile achieves 115X growth with LifeStreet

Influence Mobile boosts ROAS 136% with LifeStreet

Influence Mobile, the company behind the Rewarded Play app, needed a more effective and economical way to scale its user acquisition efforts in 2024. The challenge was to significantly increase daily advertising spend while maintaining a strong return on ad spend (ROAS), requiring a fast and strategic shift. They turned to their long-term partner, LifeStreet, and its AI-powered media buying platform, Nero, for a solution.

LifeStreet implemented a solution that involved shifting budget into high-performing in-app supply through its Nero platform. The results were transformative, yielding a 115X increase in conversions and a 28X increase in daily spend. This scale was achieved without sacrificing efficiency, as evidenced by a 136% lift in Day 1 ROAS, an 89% lift in Day 7 ROAS, and nine consecutive months of hitting or exceeding their ROAS target.

Influence Mobile