Case Study: Fluent achieves an average 22% ROAS increase with LifeStreet

Fluent, Inc. sees ROAS increase an average of 22% with LifeStreet

Fluent, Inc., a global data-driven performance marketing company, worked with LifeStreet to drive quality traffic to its flagship rewards site, flashrewards.co. The challenge was to reach users likely to sign up for its rewards program through rewarded in-app to mobile web campaigns, while improving day-one ROAS and controlling rising cost per registration as performance began to plateau.

LifeStreet responded by testing and optimizing a creative prelander template that matched the landing page experience, then iterated on CTAs, animation, and copy through A/B testing. With these optimizations and real-time campaign management, LifeStreet helped Fluent increase ROAS by an average of 22%, reduce CPR by 10%, and grow spend by 750% while improving yield and scale.

Fluent

Tony Tang

Senior Manager, Growth Marketing