Case Study: Virgin Mobile India Limited achieves 20% travel reduction and boosts collaboration with LifeSize

Virgin Mobile India Reduces Travel by 20%, Increases Collaboration with LifeSize HD Video Systems

Virgin Mobile India, launched in 2008 as a national, youth-focused mobile service with major operations in Mumbai and New Delhi, faced rising travel between sites (a one-way 1,400 km trip) that was costly and time-consuming. The company needed a scalable, cost-effective way to hold real-time, face-to-face meetings that delivered true HD quality over low-bandwidth links (as little as 512 Kbps) and integrated with existing UC tools.

Virgin Mobile deployed LifeSize HD endpoints and LifeSize Room HD systems (built‑in MCU supporting 6‑way continuous presence), which delivered DVD-quality video (848x480) even at 512 Kbps and was quickly adopted across teams. The rollout cut travel by 20% (monthly flights reduced from 10 to 5), achieved ROI in six months, increased face-to-face collaboration and productivity, and set the stage to expand the video network as the company grows.

Virgin Mobile India Limited

Sanjay Singh

General Manager of Operations