Case Study: Major League Baseball achieves 42% higher meeting attendance and improved collaboration with Lifesize

MLB Deploys Lifesize and Hits a Home Run for Collaboration

Major League Baseball (MLB), which coordinates large international events like the World Baseball Classic and the All-Star Game, struggled to run effective morning planning meetings that included more than 50 people in dispersed locations. Those audio-only calls left attendees disengaged and multitasking, causing miscommunications and logistical problems during high‑stakes event preparation.

MLB deployed Lifesize’s cloud video conferencing, plug‑and‑play HD room systems and mobile app, with hands‑on support from a Lifesize customer success advocate. The result was a roughly 42% increase in meeting attendance, higher engagement, fewer errors, and measurable time and cost savings — leading MLB to adopt Lifesize for the All‑Star Game and future events.

Major League Baseball

Daniel Gainey

Manager of IT Operations