Case Study: Obeetee Private Ltd. achieves access to upscale US market with Lifesize HD video

India’s Rural Based Handmade Carpet Industry Accesses Upscale US Market with HD Video

OBEETEE, a century-old Indian maker and global exporter of handmade carpets, needed a cost-effective way to present intricate, high-end rugs from its Mirzapur workshops to buyers at the Atlanta Rug Market without the expense of large showroom space, travel, and live weaving demos. Key challenges were delivering crisp, detailed imagery to showcase craftsmanship, working within limited rural and trade-show bandwidth, and providing an easy “plug-and-play” experience for sales staff.

OBEETEE deployed LifeSize Express point-to-point HD video to link their Atlanta showroom to headquarters and production units in India over public internet, enabling real-time, high-definition viewing and direct conversations with designers and artisans. The solution let buyers inspect colors, textures and fine weaving details virtually, boosted sales and customer satisfaction, and reduced the need for costly travel and shipping.

Obeetee Private Ltd.

Edward Oakley

Chairman