Case Study: CENTURY 21 Arizona Foothills achieves reduced travel time and improved agent training with Lifesize video conferencing

How Lifesize video conferencing is helping to boost CENTURY 21’s reputation within the real estate industry

CENTURY 21 Arizona Foothills, a regional brokerage with seven offices across the greater Phoenix area, struggled with dispersed teams and time-consuming travel: agents routinely spent hours driving to attend meetings and training, even though clients expect a fast, tech-enabled, frictionless experience. The firm needed a way to connect offices, deliver consistent training and maintain a professional client-facing presence without sacrificing billable time.

They implemented Lifesize video conferencing in every office, using features like split-screen presentations for agent-led training and multi-office meetings. The platform made meetings feel more professional and simple to use, cut collective travel (one training avoided roughly 40 hours of drive time), increased agent-to-agent training and communication, and strengthened the brokerage’s reputation and ability to attract and retain talent.

Century 21

Floyd Scott

President