Case Study: Goodbaby Group achieves rapid 3-month ROI and global HD video collaboration with LifeSize

Goodbaby Group Chooses LifeSize for Global Deployment of HD Video Communications

Goodbaby Group, China’s largest manufacturer of infant and children’s products with global R&D, manufacturing and sales teams, struggled with inconsistent legacy video systems and heavy reliance on phone, email and travel. With offices across the US, China, Japan and Europe, the company needed crisp HD audio/video, an intuitive interface and real‑time data sharing so designers, engineers and managers could collaborate as if in the same room.

After evaluating options, Goodbaby deployed more than ten LifeSize Express and Room 200 HD systems across key offices and design centers. The rollout—recommended by partner Cannondale—delivered a quick three‑month ROI from reduced international travel, increased efficiency in production and design, and improved communication and collaboration at all levels.

Goodbaby Group

Michael QU

VP, Global Operation