Case Study: Heaven Hill Brands achieves streamlined communications and reduced travel with Lifesize

Exploring the intoxicating effect of video conferencing on a liquor distributor

Heaven Hill Brands is the largest independent, family‑owned distilled spirits company in the U.S., shipping millions of cases annually and operating headquarters and visitor centers in Kentucky. With key teams split between Bardstown and a sales and marketing office in Louisville (about an hour apart) and a nationwide field salesforce working from home, the company needed a better way to communicate that reduced travel, improved engagement, and outperformed their prior audio/Skype calls.

Heaven Hill implemented Lifesize Cloud video conferencing for its offices and remote reps because it ran efficiently on their existing network and was easy to adopt. Video replaced many road trips and audio calls, improved attention and nonverbal communication, delivered higher quality than Skype, and quickly gained widespread use—saving staff time, streamlining operations, and prompting plans to expand Lifesize into regular cross‑site meetings.

Heaven Hill Brands

Brittany Capito

IT Manager and Senior Brand Manager