Case Study: a Texas-based women’s lifestyle and personal care brand increases ad efficiency with Lifesight Geo-Experiments

Personal Care Brand increases ad budget with Lifesight Incrementality Measurement and Geo-Experiments

The customer, a women's lifestyle and personal care company, was facing stagnant growth and struggling to quantify the true impact of its $500,000 monthly ad spend across various channels due to unclear accountability. They partnered with vendor Lifesight and used their Measure platform to accurately gauge the efficacy of each marketing campaign and understand its incremental lift on sales.

Lifesight implemented a geo-experiment solution using AI-powered recommendations to test and measure the incrementality of the company's campaigns. As a result, the company confidently increased its ad budget by 13%, which improved its marketing efficiency by 3.1X. They also achieved a 20% reduction in cost per acquisition and identified substantial lifts in engagement, click-through rates, and ROI across key channels.