Case Study: an online plant retailer boosts sales and reduces CAC with Lifesight's multi-touch attribution

Navigating the Complexities of Digital Attribution with Multi Touch Attribution Models

An online plant retailer faced the significant challenge of understanding its complex customer journeys across channels like Google Ads, Facebook, and influencer content. Relying on a last-click attribution model led to a murky view of their marketing effectiveness, making budget allocation a guessing game and risking wasted ad spend. They partnered with Lifesight to gain clarity on which touchpoints were truly driving conversions.

Lifesight implemented a multi-touch attribution model, merging all marketing data into a single platform for a data-driven analysis. This solution revealed the critical roles of Facebook for discovery, influencer reviews for consideration, and Google Ads for retargeting. By reallocating its budget based on these Lifesight insights, the retailer achieved a 35% increase in overall sales and a 20% reduction in customer acquisition cost.