Case Study: Federal Bank achieves a 21st-century digital banking experience and 5x website growth with Liferay

Transforming a company website from a mere information dissemination tool to a powerful business asset

Federal Bank, a major private-sector Indian bank with 1,000+ branches, faced a dated .NET legacy website that was largely informational, lacked basic actionable banking features (loan applications, account opening, callbacks), and suffered from stability, availability, security and maintenance problems that hindered customer experience and marketing efforts.

The bank migrated to Liferay Digital Experience Platform, implementing custom templates, mobile support, multi-server architecture and integrations with CRM, customer service and analytics to enable dynamic campaigns, personalization and easier content management. Post-launch the site reached 30,000 daily hits (5x growth), produced over 20,000 monthly organic leads, achieved 99.9% availability, sped feature delivery, and freed IT capacity for strategic initiatives.

Federal Bank

Sooraj Bhat

Senior Manager - Digital