Case Study: Williams Lea Tag achieves simplified self-service B2B ordering and cost savings with Liferay

Tag Makes B2B Ordering Easier with Self-Service

Williams Lea Tag (Tag) is a global marketing and production partner with a long history and operations across dozens of countries. Faced with complex B2B ordering needs, siloed legacy systems and manual workflows, Tag could not offer the self-service ordering customers expect or easily connect data and third‑party applications across its tech stack.

Partnering with Liferay, Tag consolidated home‑grown apps onto a single platform and launched a unified B2B self‑service commerce experience. Customers can now manage ordering through a simplified interface, reducing costs and improving service, while the connected platform makes scaling, integrations, personalization and future automation far easier.

Tag

Alex Abrams

Head of Technology