Case Study: HanseMerkur achieves a scalable, SEO-optimized online insurance portal with Liferay

Liferay provided the dependable Service-Oriented-Architecture HanseMerkur needed

HanseMerkur is a Hamburg-based insurance group with more than 130 years of experience and a broad portfolio including private health and travel insurance. The company wanted to dramatically improve its web presence by publishing 350+ pages of mixed-format marketing and transactional content (HTML, graphics, PDFs) and enabling online interactions such as contracts, job applications and downloadable forms, creating a need for a scalable, easy-to-manage CMS.

HanseMerkur selected Liferay Portal as the SOA foundation for its site because of its usability, scalable CMS and rich functionality. Working closely with Liferay’s consulting team, they delivered a portal on a tight schedule that exceeded expectations, offering scalable content management, automated SEO, aggregated services and the ability for users to complete policies online; Liferay continues to support ongoing integration and enhancements across the organization.

HanseMerkur

Horst Karaschewski

Head of Application Development,HanseMerkur