Case Study: Park Group achieves faster time-to-market and better customer experiences with Liferay

Gifting, rewards and incentives brand, Love2Shop overcomes inflexible legacy systems to deliver better customer experience faster with Liferay

Park Group plc is the UK’s leading provider of prepaid gift cards, multi‑retailer vouchers and digital rewards (annual turnover £404.5m), serving 431,000 consumer and 31,000 corporate customers through its Love2Shop brand. The business was held back by inflexible, disparate legacy systems and an IT bottleneck that slowed time to market, limited UX optimisation and prevented marketing from quickly delivering and iterating digital experiences across many customer touchpoints.

By adopting Liferay as a unified platform and CMS, Park Group integrated back‑end systems, launched a self‑service B2B portal and mobile‑responsive apps, and gave marketers the autonomy to create and optimise offerings. The change delivered faster time to market, improved conversion rates, more consistent multi‑channel customer experiences and reduced reliance on IT for routine digital updates.

Park Group

Mick Saunders

Internet Solutions Development Manager