Case Study: Panamax Information Limited modernizes VoIP service delivery and boosts monthly revenue 7x with Liferay

BridgeVoice Pluto Offers a Liferay-Powered Self-Care Portal to its Customers

Panamax Inc., the technology arm of Bankai Group, launched BridgeVoice Pluto to deliver wholesale and retail VoIP services but struggled to scale using homegrown PHP systems. Manual, error-prone processes and complex workflows made onboarding slow and constrained growth as the customer base expanded.

Panamax built a Liferay-powered self‑care portal (with Aixtor) that automates account setup, accelerates onboarding (Quick Credit Check, KYC, online agreements), and provides personalized dashboards, rate sheets and route management. The improved UX and self‑service capabilities shortened onboarding to about 10 minutes and drove a 4x increase in website traffic, 5x more monthly sign-ups and a 7x rise in monthly revenue.

Panamax Information Limited

Mark Hatam

Chief Product Officer