Case Study: Azul Linhas Aéreas achieves a scalable, secure, personalized Tudo Azul customer portal with Liferay

Brazilian airline builds a superior customer service portal for loyalty program

Azul Linhas Aéreas, Brazil’s third-largest airline with a 15% market share, needed a scalable, secure customer portal for its Tudo Azul loyalty program serving more than 2 million members. The B2C site had to protect sensitive personal and payment data, support high traffic, be easy to navigate for customers, and offer simple content management for Azul’s staff.

Azul built the portal on Liferay, leveraging its workflow, drag-and-drop admin, personalization and security features. Continuous performance testing confirmed stability and scalability, while easy content updates and tailored user experiences improved customer engagement and simplified back-end administration, enabling a successful launch of the Tudo Azul program.

Azul Linhas Aereas

Kleber Linhares

CIO, Azul Linhas Aereas Brasileiras