Case Study: AvMed achieves increased digital engagement and cost savings with Liferay

AvMed delivers modern healthcare experience through personalized, mobile-friendly and streamlined new site

AvMed, a Florida-based health insurer serving more than 380,000 members, faced a fragmented, hard-coded web presence spread across three legacy sites that wasn’t mobile-ready and required IT intervention for any content change. The company needed a customer-centric “digital storefront” to improve user experience, reduce support bottlenecks, and let marketing manage content directly.

Partnering with Rivet Logic to implement Liferay, AvMed consolidated the sites into one platform with four user portals, single sign‑on, WCM, mobile responsiveness, and integrations (translation, accessibility, analytics). The redesign launched quickly, empowered marketing to make updates without IT, increased engagement (over 20,000 more unique visitors per month), cut call-center volume saving nearly $40,000 in one quarter, and delivered a scalable, always-on platform for ongoing improvement.

AvMed

Ana Eberhard

Director, Advertising and Brand Marketing