Case Study: Allianz achieves a unified customer portal and improved online experience with Liferay

Allianz Delivers a Better Customer Experience

Allianz Australia Insurance Ltd, the country’s fourth-largest general insurer with over three million policyholders and a major workers’ compensation provider, faced a digital shortfall: its website was primarily informational and underperforming as a sales and customer engagement tool, leaving it vulnerable to more innovative competitors and unable to support seamless online purchases and interactions.

Allianz selected Liferay to build My Insurance Portfolio, a fully integrated customer portal that links to existing databases to provide a single online identity, aggregated policy views, quote history, bill payments, and renewal alerts—even for non-Allianz policies added by customers. The result was a more convenient, interactive experience that strengthened customer service, streamlined sales and marketing efforts, and delivered the required functionality within time and budget.

Allianz

Kerr Fullagar

Head of IT Strategy, Architecture and Development